UNHAPPY ANNIVERSARY:
It seems like everywhere I turn these days somebody is trying to
concoct some sort of anniversary to celebrate in order to draw
attention or make some money. First I get home today and open my
mailbox to find my special 50th Anniversary edition of Sports
Illustrated, which announces on the cover in giant type that the first
issue of SI came out in 1954. I thought the math on that one was a
little fuzzy...turns out they are celebrating their anniversary for AN
ENTIRE YEAR!!! I'm sorry, that's not an anniversary, that's a marketing
ploy.
Then, tonight, I happened to catch the last two minutes of ABC's "World
News Tonight", in which newly minted American Peter Jennings mentioned
that tomorrow night is the 25th anniversary of the show's first
broadcast, and to celebrate, they'll be taking a look at some of the
news from 25 years ago. Thank God - I've been wondering what ever
happened with that oil crisis. Are we still waiting in those gas lines
or what? Here's an idea for your news program: how about telling me
what happened...today! What a revolutionary idea. I actually delivered
a speech at my high school graduation about the importance of marking
milestones. I may not still wear shirts with banded collars, but I
still believe what I said was true. But if you celebrate milestones all
the time, it cheapens all of them. And eventually these companies are
going to saturate the market with commemorations until we're no longer
interested in them. It's a slippery slope, folks.
By the way, tomorrow is the 100-day anniversary of this blog! Tune in
for a special retrospective post - "CGTS: The First Hundred Days".
NOT SO FAST: When I go to the ATM I almost always
withdraw about $80-100 from my checking account. And yet, I never
choose the "Fast Cash" option. It always sounds sneaky, like there's
some kind of catch. I keep thinking the machine is going to whisper,
"Pssst! Hey, buddy, wanna make a quick buck?" I worry that if I select
it I'm going to end up serving as the lookout while some guy who works
at the bank hotwires a car or something. It doesn't seem worth the risk
just to save few seconds.